Today MarketingPilot Software LLC announced MarketingPilot Release 9 and the MarketingPilot Lead Management Option (LMO). MarketingPilot 9 demonstrates MarketingPilot's vision, product leadership and commitment to innovation in marketing software. Release 9 is a major new release with new features in several critical areas:

MarketingPilot LMO - Lead Management Option
MarketingPilot LMO welcomes you to the world of automated lead management. MarketingPilot LMO provides a powerful set of easy to use tools for advertising agencies, B-B and B-C companies to track and manage sales leads from their generation to conversion into sales and long-term relationships. Measure and improve the efficiency of the marketing and sales efforts. Lead management functions are built on our Unified Marketing Platform which integrates lead management, CRM, marketing resource management, campaign management and business functions into a seamless, easy to use and operate system. The Lead Management Option is available for both MarketingPilot and MarketingPilot AMS.

Job Requests
MarketingPilot Release 9's new Job Request function brings a new level of productivity to users seeking a self-service portal for project requests. Template-drive, MarketingPilot's new Job Request functions enable users to automate and accelerate Job setup. Lead management functions are built on our Unified Marketing Software Platform.

Component Inventory
MarketingPilot Release 9 now provides comprehensive inventory management functions specially designed to meet the needs of marketers. MarketingPilot's new Inventory Management features are ideal for tracking components used in marketing campaigns such as brochures, flyers, business reply cards and promotional items. MarketingPilot tracks inventory automatically. MarketingPilot adds available inventory when items are purchased and automatically subtracts inventory when it is used in a campaign, event or job. MarketingPilot makes it easy to add the costs associated with using Inventoried Items to projects. MarketingPilot supports both FIFO and Weighted Average Cost inventory valuation methods.

New Reports
MarketingPilot Release 9 includes many new reports. Visit the Reports pages for MarketingPilot or MarketingPilot AMS for complete details.

Performance Improvements
MarketingPilot Release9 includes many enhancements to improve performance. In MarketingPilot Release 9 we continue to implement performance-enhancing features of Microsoft Silverlight, SQL Server 2008 and ASP.Net 3.5.

On Demand or Licensed
Users can subscribe to MarketingPilot on demand or purchase licenses for installation on an in-house server.

Prices
Contact Sales for a price quote.

Availability
MarketingPilot 9 will be available in mid-February, 2010 for new and existing customers. Visit the Support Download Center to check upgrade availability.