Media buying and planning software released as part of
MarketingPilot Web Server Release 4
Today we are announcing the MarketingPilot Web Server Release 4. A major upgrade, Web Server 4 adds powerful media buying and planning functions. Providing media planning and buying functions is a key element of our plan to deliver the industry's only fully integrated marketing software suite.
Key Media Buying Features
Web Server 4:
- Integrates new media (online, email, search engine marketing, pod casting, Blogs, etc.) with traditional media (radio, TV, print and direct mail advertising).
- Enables users to determine advertising effectiveness and return on marketing investment (ROMI).
- Enables Macintosh users to purchase media.
- Handles multiple currencies.
- Integrates media buying with MarketingPilot's complete financial management suite.
- Integrates media buying and planning with MarketingPilot's campaign management, production, digital asset management and project functions.
- Enables users to post invoices and orders on the MarketingPilot Web Portal for online access by external users.
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Web Server 4 provides support for:
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Supports mailing list rental and house file usage. Track source codes and offers as well as results and response for each list use. |
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Supports emailing to rented lists or house files. MarketingPilot tracks message sent, and allows you to track opens, click-throughs, and other delivery metrics. |
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Using space or CPM rates and track markets, zip codes and reach. |
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Display advertisements in consumer and trade publications. Tracks creative effectiveness and response. |
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Enhanced support for display and classified advertisers. |
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Web sites, search engine optimization, keyword marketing, banner ads, and pop-ups. |
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Billboard, mobile, electronic, boat, sandwich board, sky, taxi, mass
transit, static signs, street furniture or shelter ads. |
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Buy local or network; track listeners, daypart, demo, market, share, and GRPs. |
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Buy local, cable, or network; track viewers, daypart, demo, market, share, and GRPs. |
On Demand or Licensed
MarketingPilot Web Server 4 is available on demand or for installation on a user’s servers.
Available in Several Editions; New Flexible Licensing Options
MarketingPilot Web Server 4 is available in corporate and agency editions. For more details, contact our sales department.
System Requirements
MarketingPilot Web Server 4 is compatible with popular browsers including Internet Explorer, Firefox and Apple Safari.
Prices
Contact our sales department for a price quote.
Availability
MarketingPilot Web Server 4 will be available in early November, 2006.
About MarketingPilot LLC
Founded in 2001, MarketingPilot Software LLC is a leading developer of marketing software.
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