MarketingPilot is designed to be flexible, easy to use, fast and intuitive. We care enormously about the design of our software. We go to great lengths to ensure that the design is elegant, streamlined and easy to use. Every element of MarketingPilot's user interface goes through a rigorous process to ensure that it is easy to use, and works consistently and intuitively. MarketingPilot's hallmark ease of use is based upon the following ideas:

Your Needs are Different
Organizations that use MarketingPilot software don't have to change their processes or terminology. MarketingPilot is designed to be highly flexible - without programming.

Personalize Everything

• Add your logo to every page and every report.
• Change fonts, font sizes and color - MarketingPilot is CSS-based. One quick change is all it takes.
• Set default settings for your system.
• Users can set their own defaults.
• Hide unused features for each user.

Rename Any Field
Enterprise Edition sites can rename any field on any page to reflect the terminology they use rather than ours.

Consistency
Look carefully: every page looks and works the same way. We strive for the highest level of consistency across all parts of MarketingPilot to make it easy for users to quickly move from function to function without confusion and wasted effort. Consistency has an added bonus: it makes MarketingPilot easy to learn.

An Emphasis on Clarity
We shun cryptic functions, flashy icons and incomprehensible buttons. They may look cool, but they don't help.

Just Click
User interaction with MarketingPilot was designed around the concept of "drill-down." Just click to drill deeper.

Hyperlinks Rule
It's one thing to work in a browser; it's another thing to take advantage of it. MarketingPilot takes full advantage of hyperlinking to enable users to find the information they need with the fewest keystrokes.

Things are Easy to Find
Powerful searching and filtering makes finding information fast and easy.

Dashboards
MarketingPilot implements a tabbed 'dashboard' interface: items in MarketingPilot are displayed on dashboard pages which have a strip of tabs providing direct access to all information in MarketingPilot that relates to the item.

• Get quick access to all related information. All it takes is a click or two, and there is no typing.
• Users can work right from the dashboard - create tasks, media orders, jobs, etc. - without having to navigate to other screens.
• Each user's dashboard can be customized and unused items removed.