Advanced Technology
MarketingPilot software is built on our Integrated Marketing Management Platform™ which integrates marketing and business functions into a seamless, easy to use and operate system. Today’s marketers are increasingly using addressable digital channels to interact and engage customers and prospects; leveraging campaign automation technologies, ‘best next offer’ and behavioral targeting across digital channels. Maximizing the ROI from these channels requires a significant investment in technology and infrastructure for processing and storing ever increasing amounts of information about consumers, their interests and buying behaviors. |
MarketingPilot: Platform-Based Architecture
With MarketingPilot's Integrated Marketing Management Platform you will finally have a platform that liberates users from using outdated manual tools and desktop applications that impede efficiency and performance improvement. MarketingPilot's is designed to be highly extendable and enables us to add additional functionality at a rapid rate as demonstrated by our rapid release of new features.
MarketingPilot's modular design delivers an application suite tailored and customizable to address everything a marketer does, and to provide client-specific enhancements and customization quickly and at low cost.
Benefits
MarketingPilot's Integrated Marketing Management Platform delivers:
- A single extendable and configurable platform that provides all the functions that an organization needs to manage its marketing activities.
- High performance; MarketingPilot can be deployed across multiple servers to meet the needs of marketers and sales staff as well as their clients and vendors.
- A single platform that can concurrently support multiple languages and currencies from one installation
- An environment that is highly configurable to the specifications of users, without the support burden and cost of developing a custom system.
- Open connectivity to other enterprise systems, reducing the amount of work required to synchronize marketing data with other systems.
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Akela Marketing Cloud
The Akela Marketing Cloud is a multi-tenant cloud-based service that is tightly integrated with MarketingPilot via web services. Akela provides advanced digital marketing services and a repository for digital interaction data. Akela provides:
- Campaign Automation
- Behavioral Targeting
- Behavioral Tracking
- Email Marketing
- Social Media Marketing
In short, a complete cloud-based, integrated digital marketing management solution.
Interconnectivity
MarketingPilot can securely expose its core business objects as Web Services to enable and facilitate integration with other systems no matter what their underlying technology (J2EE, .NET, legacy mainframe, etc.). Marketers save time and no longer have to re-enter data into separate Financial, Sales, CRM, Content Management and other information systems.
Enabling Technology
MarketingPilot is a state-of-the-art system written in C# using the latest technologies including Web Services, AJAX, Silverlight, ASP.Net and SQL.
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