Platform-Based Architecture
MarketingPilot software is built on our Unified Marketing Software Platform™ which integrates marketing and business functions into a seamless, easy to use and operate system. MarketingPilot's Unified Marketing Software Platform is a Web Service based platform designed to meet the evolving needs of marketers.

With MarketingPilot's Unified Marketing Software Platform Marketing finally has a platform that will liberate users from manual tools and desktop applications that have impede efficiency and performance improvement. MarketingPilot's Unified Marketing Software Platform was designed to be highly extendable and enables us to add additional functionality at a rapid rate as is demonstrated by our rapid release of new functionality.

Unified Marketing Platform Benefits
MarketingPilot's Unified Marketing Platform delivers:

• A single extendable and configurable platform that provides all the functions that an organization needs to manage its marketing and sales activities.
• High performance; MarketingPilot can be deployed across multiple servers to meet the needs of marketers and sales staff as well as their clients and vendors.
• A single platform that can concurrently support multiple languages and currencies from one installation
• An environment that is highly configurable to the specifications of users, without the support burden and cost of developing a custom system.
• Open connectivity to other enterprise systems, reducing the amount of work required to synchronize marketing data with other systems.
  

The modular design allows MarketingPilot to deliver an application suite tailored and customizable to address everything a marketer does, and to provide client-specific enhancements and customization quickly and at low cost.

Interconnectivity
MarketingPilot can securely expose its core business objects as Web Services to enable and facilitate integration with other systems no matter what their underlying technology (J2EE, .NET, legacy mainframe, etc.). Marketers save time and no longer have to re-enter data into separate Financial, Sales, CRM, Content Management and other information systems.

Enabling Technology
MarketingPilot is a state-of-the-art system written in C# using the latest technologies including Web Services, AJAX, Silverlight, ASP.Net and SQL.