marketing resource management, agency management, event management, event registration, media buying and ad sales/inventory management software

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Licensing
The Ad Sales and Inventory Management Option requires MarketingPilot Enterprise Edition 6.7 or higher and the Media Buying Option. The Ad Sales and Inventory Management Option is licensed separately and is also available to On Demand users via subscription.

 

Advertising Space Sales & Inventory Management

You wouldn’t manage your warehouse without an inventory management system; why would you manage your ad space inventory without one? Your ad inventory is no different than products in your warehouse waiting to be shipped to customers; they represent assets that need to be carefully managed and tracked.

Managing ad space sales and inventory can be time consuming, error prone and inefficient. The MarketingPilot Ad Sales and Inventory Management Option provides an integrated suite of tools to manage advertising sales and inventory that increases revenues and cash flow while reducing costs and improving customer service. Now for the first time a powerful and integrated system is available to help manage the complexity of businesses that sell advertising space; and it’s designed to handle the needs of a diverse range of advertising space sales environments:

  • In-house marketing departments that manage Cooperative Marketing and Market Development programs for their vendors and suppliers, including in-store promotions, point-of-purchase programs, end-caps, advertising space in publications, participation in catalogs, etc.
  • Mail order distributors that offer vendors cooperative marketing opportunities in catalogs.
  • Web sites that offer banner advertising opportunities (MarketingPilot is designed to be easily integrated with most Ad Servers).
  • Event producers offering advertisements in event publications, booths, sponsorships and other types of promotional opportunities.
  • Venue and Facility operators that offer advertising, sign, sponsorship and other promotional opportunities.
  • Traditional print media outlets such as magazines, trade publications, newsletters, etc. that sell advertising space.
  • Billboard operators and outdoor advertising/sign firms that need to track rentals.
  • Associations, teams, agencies, educational institutions that solicit sponsorships and need to track bookings and commitments.

The Benefits You Want
The MarketingPilot Ad Sales and Inventory Management Option improves communications and streamlines processes- MarketingPilot saves time - enabling users to focus on business development instead of logistics. Say good-bye to hours spent keying the same information again and again into spreadsheets and chasing down availability. With MarketingPilot the up-to-date information users need to make decisions is available all the time. MarketingPilot will help your team work better and faster. MarketingPilot eliminates the inefficiencies caused by innumerable spreadsheets and files; say good-bye to all the paper.

All Types of Media
The MarketingPilot Ad Sales and Inventory Management Option can manage fully integrated programs including traditional media, ‘new media’ and alternative media. MarketingPilot is designed to meet the needs of today’s multi-channel media outlet that a variety of media types including:

  • Advertising space in print media including magazines, mail order catalogs, circulars, etc.
  • Online Advertisements on web sites
  • Mailing lists and emailing lists
  • Sponsorships
  • Events
  • Signage and outdoor advertisements
  • Banner ads on web sites and blogs.
  • Billboards
  • Bus, Taxi and Shelter ads
  • Classifieds
  • Inserts
  • Magazines and Trade publications
  • Network, Spot and Cable TV
  • Network, Spot, & Local Radio
  • Outdoor advertisements
  • Search engine keywords
  • Electronic signage
  • Sponsorships
  • Merchandising
  • In-store signage
  • End-caps and shelf talkers
  • Direct mail lists
  • E-mail lists

The Features You Need
The MarketingPilot Ad Sales and Inventory Management Option provides a comprehensive software suite with a broad set of integrated features. Click on a link to find out more:


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US + 1.847.864.4777 | sales@marketingpilot.com | UK + 020 8133 9847 | uksales@marketingpilot.com

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