Budgeting is complex, time consuming and tedious: historical data needs to be analyzed, projections must be developed and actual spending data needs to be captured and compared with the budget. To make matters worse, budgets must straddle two different worlds. On the one hand, the accounting world cares about general ledger accounts, tax deductibility, accruals and amortization. On the other hand, marketers care about campaigns, jobs, products, events, brands, and media.

While spreadsheets are the obvious choice for projecting and 'what if-ing', they are poor when things get very complex; are very error-prone (with disastrous consequences), require lots of tedious and time consuming maintenance, formulas tend to "break," can't be updated by multiple users at the same time, and require constant data entry of 'actuals.' MarketingPilot's integrated budget management features eliminate all of these issues:

Benefits

Features