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Campaign Management

Campaign management is central to marketing. MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need. Features include:

  • Create detailed campaign strategy and tactical briefs using a convenient fill-in-the-blanks templates.
  • Automatically send alerts when critical campaign events occur.
  • Prepare cost estimates; use estimate templates to better estimate costs.
  • Associate all related jobs to a campaign for a full view of the campaign extending into creative production.
  • Prepare detailed merge/purge instructions for the letter shop.
  • Annotate the campaign with notes.
  • Group several campaigns into a program to roll-up expenses, results, etc.
  • Associate project requests with the campaign that was performed.
  • Manage campaigns more effectively by assigning separate tasks to staff to ensure timely execution.
  • Role-based task reassignment makes it easy to assign the staff to a campaign. Restrict access to the team.
  • Create best practices templates - preset campaign templates with all the necessary tasks and information. Templates are easy to create and can be used with a single click.

Track:

  • Radio, TV, direct mail, search engine, billboards, email, newspaper and magazine advertisements used.
  • Creative packages used.
  • Offers associated with each campaign.
  • Phone numbers used in campaigns.
  • Approvals related to the campaign whether it is for copy, design, advertisements, budget etc.
  • Expenses and Purchase Orders.
  • Locations the campaign is for; track all campaigns for a location or region.
  • Campaign performance.
  • Products and services each campaign is for; Campaigns for each product or service.
  • Track all the source codes used in each campaign; track the campaigns that use each source code.
  • URLs used in a campaign; track all the campaigns that promote visits to a specific web page.
  • Lists and queries used in each campaign.
  • Each contact reached by a campaign.

 

 

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