Campaign Management using MarketingPilot software

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Campaign management is central to marketing. MarketingPilot has the powerful, robust, comprehensive and flexible campaign management features marketers need. Features include:

Create detailed campaign strategy and tactical briefs using a convenient fill-in-the-blanks templates.
Automatically send alerts when critical campaign events occur.
Prepare cost estimates; use estimate templates to better estimate costs.
Associate all related jobs to a campaign for a full view of the campaign extending into creative production.
Prepare detailed merge/purge instructions for the letter shop.
Annotate the campaign with notes.
Group several campaigns into a program to roll-up expenses, results, etc.

Associate project requests with the campaign that was performed.
Manage campaigns more effectively by assigning separate tasks to staff to ensure timely execution.
Role-based task reassignment makes it easy to assign the staff to a campaign. Restrict access to the team.
Create best practices templates - preset campaign templates with all the necessary tasks and information. Templates are easy to create and can be used with a single click.

Track:

Radio, TV, direct mail, search engine, billboards, email, newspaper and magazine advertisements used.
Creative packages used.
Offers associated with each campaign.
Phone numbers used in campaigns.
Approvals related to the campaign whether it is for copy, design, advertisements, budget etc.
Expenses and Purchase Orders.
Locations the campaign is for; track all campaigns for a location or region.
Campaign performance.

Products and services each campaign is for; Campaigns for each product or service.
Track all the source codes used in each campaign; track the campaigns that use each source code.
URLs used in a campaign; track all the campaigns that promote visits to a specific web page.
Lists and queries used in each campaign.
Each contact reached by a campaign.

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