Frequently Asked Questions

Select the topic that interests you. If you have a different question, contact sales for an immediate answer.

What is MarketingPilot's positioning? MarketingPilot provides software to help corporate marketing organizations and marketing agencies. MarketingPilot provides a complete, integrated marketing software suite for corporate users and a complete, integrated agency management software suite for agencies.

Gartner calls MarketingPilot "the dominant mid-market provider of marketing software in North America." Why? Because more marketers choose MarketingPilot. They choose MarketingPilot because it is easy to setup up, easy to use, reasonably priced, and improves marketing performance while saving time and reduces costs. Find out more. Go to the:

• marketing resource management page
• agency management page

What are the benefits of using MarketingPilot? MarketingPilot saves time, increases productivity and improves results.

How long does it take to get any benefit from using MarketingPilot? Most users get an immediate return on investment. Implementing MarketingPilot improves weak processes, reveals ineffective campaigns and other ineffective marketing activities. Users typically get a 3-9 month break-even in terms of sustainable ongoing productivity savings and cost reductions.

How can I determine whether MarketingPilot will improve our operations? Typically, organizations find that they have a range of problems that MarketingPilot can solve. Sometimes organizations aim to solve specific problems such as management of events or coordination of brand. Other times they find that the issues are deep seated enough to buy a system to cover the entire marketing process. There is no hard and fast rule.

Find out more: go to the benefits and roi page.

Who is Using MarketingPilot?

How many users can MarketingPilot support? MarketingPilot can support several hundred concurrent users.

What is the typical MarketingPilot user? If only there were a typical user!

Is MarketingPilot for B-B or B-C marketers? MarketingPilot is used by both B-B and B-C marketers.

Find out more: go to the customers page.

How much does MarketingPilot cost? The cost of MarketingPilot depends upon the number of users and which editions and options you choose. The cost can range from $300 to $4,000 per user depending upon the edition, customization and services you choose. Find out more:

• To get a quote contact our sales department.
• Go to the prices and licensing page.

Learning/Training

How hard is it to learn how to use MarketingPilot? MarketingPilot was designed to be quick and easy to use. A typical marketing professional with basic computer skills usually takes a couple of hours to figure out how things work. Remote and on-site training is available. Training can help you get the most out of MarketingPilot and help you use advanced features.

Media Buying and Planning

How does MarketingPilot help do media planning? MarketingPilot helps do media planning in the following ways:

• MarketingPilot contains a database of all the media outlets you use or track.
• MarketingPilot enables you to create media plays ('buys') and set goals for cost, GRPs, CPP, Reach, etc. MarketingPilot trcks the actual results versus the goals.
• MarketingPilot contains detailed cost (CPM and CPP), circulation, audience, share, rating, and rate information about all the media outlets.
• MarketingPilot contains historical information about all prior media orders, spending and results.
• MarketingPilot tracks markets and demographics for all the media in the database.
• MarketingPilot enables you to create media plans (we call them campaigns) and view on screen the total cost, reach, frequency, circulation, etc. for each one.

Find out more: go to the media buying page.

Nielsen, Arbitron, SQAD, SRDS

How does MarketingPilot handle Nielsen, Arbitron, SQAD and SRDS data? MarketingPilot is designed to store pricing, circulation, rate and rating information in its database. Once the information is in the system you can use it for planning and buying. Find out more: go to the media buying page.

Commercial Versus Agency Editions - What's the difference?

Commercial Versus Agency Editions - What's the difference? MarketingPilot corporate editions are designed for companies, associations, and not-for-profits who have in-house marketing departments. MarketingPilot agency editions are designed for advertising agencies. While both products have many similarities (after all, marketing is marketing) they also have different features. Find out more. Go to:

• marketing software
• agency software

Integrating MarketingPilot with existing systems

Remote Access

Microsoft Office Integration

Why doesn't MarketingPilot integrate with Outlook's tasks for project management? Outlook is a powerful email application with basic task management features designed primarily for single users. Outlook doesn't provide the collaborative features marketers need to effectively manage their tasks and projects, which tend to be complex and highly collaborative.

When is the right time to implement MarketingPilot?