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Voted Best Media Planning Product finalist by ClickZ. Gartner calls MarketingPilot the dominant mid-market provider of marketing software.

 

Marketing Performance Measurement Features

Say good-bye to hours spent scouring reports and keying results into spreadsheets for analysis. With MarketingPilot the up-to-date information needed to make decisions is available all the time. MarketingPilot provides powerful and flexible functions for tracking performance and results. MarketingPilot enables users to establish key performance indicators (KPIs) to manage marketing performance. MarketingPilot gives complete flexibility to track performance using metrics that are meaningful to your business. Unlike many other performance measurement systems, MarketingPilot tracks all marketing spending, too. This enables MarketingPilot to automatically calculate the return on marketing investment (ROMI) of all your campaigns.

Features

  • Upload results from spreadsheets and text files.
  • Track performance and results for campaigns, programs, phone numbers, email messages, web sites, landing pages, ads, commercials, and offers.
  • Track performance and results for a specific company/client, division, department, region, location or channel.
  • Create your own metrics (result types).
  • Forecast results.
  • Compare forecast versus actual results.
  • Track an unlimited number of metrics/result types.
  • Find items using text search or filter.
  • Automatically calculate post-per for media results.
  • Track an unlimited number of metrics for each campaign, program, etc.
  • Roll-up and tabulate results on-screen; drill down to transaction details.
  • Easily export results to Microsoft Excel for further analysis and what-ifs.
  • Track different metrics for different campaigns. For example, track response rates for direct mail, and click-throughs for banner advertising.
  • Track results at a detailed level (every transaction) or aggregated level (for example, total click-throughs).

Drill Deeper
While it is great to be able to assess the performance of one variable, the true power of MarketingPilot is its ability to track multiple variables. For example, MarketingPilot enables you to not only track how one promotional offer is doing, but how it is doing across markets, or locations. Or, you could track how different creative is working in different media outlets.