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Voted Best Media Planning Product finalist by ClickZ. Gartner calls MarketingPilot the dominant mid-market provider of marketing software.

 

Powerful and Easy to Use Enterprise Marketing Resource Management Software

MarketingPilot enterprise marketing resource management software quickly and easily optimizes effectiveness and efficiency by end-to-end integration of marketing operations, processes, execution and metrics. MarketingPilot marketing software improves communications and streamlines processes- MarketingPilot saves time - enabling marketing teams to focus on marketing instead of logistics.

What Makes MarketingPilot Different?

  • Power/depth of features
  • Ease of use
  • Extreme flexibility
  • Quick implementation
  • Highly customizable
  • Integration with Adobe and Microsoft tools

Project Management
Powerful yet flexible project management enables users to have a completely digital working environment. MarketingPilot defines what a marketing resource management system should be. Features include online project requests, approvals/routing, templates, task management, calendars, gantt charts, milestones, dependencies, dashboards, reminders, alerts.

Campaign Management
Integrated campaign management functions enable users to manage every element of marketing campaigns. Features include tasks, time line, brief, objectives, expenses, results, ROI, advertising/media, approvals, creative.

Expense/Budget Management
Fully integrated expense and budget management including requests for quotes, purchasing and expense management. MarketingPilot eliminates hours and hours of data entry and provides a consistent, accurate and consolidated view of spending. MarketingPilot automatically tracks accruals and has multiple currency support for international marketers.

Advertising
Powerful integrated media buying and tracking tools for TV, radio, newspaper, magazine, outdoor, online, etc. Find out more.

Digital Asset Management
Integrated digital asset management eliminates the need for a separate system to manage and protect your digital assets. MarketingPilot makes digital assets easier to find and use - ensuring better brand consistency, reducing costs, and increasing productivity. Features include online annotation/review, routing, approvals, keyword search, folders, version control, thumbnailing, check-in/check out, security, profiling.

Strategy and Planning
Every organization's marketing strategic plan is unique. MarketingPilot supports the marketing strategy planning process by helping create thoroughly-documented marketing plans. Go from planning directly into execution without changing systems or reentering information. MarketingPilot ensures that tactics and spending align with strategies, goals and objectives.

Product and Brand Management
MarketingPilot helps product marketers build marketing plans, create deliverables, launch products and track every marketing activity for each product and brand.

Event Management and Registration
MarketingPilot's integrated event management and online event registration functions are designed for corporate meeting and event planners. MarketingPilot can help you manage all your trade shows, meetings and conferences. Find out more.

Marketing Performance Measurement
MarketingPilot tracks marketing results. MarketingPilot enables users to set performance levels and measure actual performance. MarketingPilot calculates the ROI from marketing activities.

Web Portal
The Web Portal provides project requests, calendars, file upload/download, collateral material ordering, requests for quotes, online purchasing routing and approvals, alerts, travel itineraries. Customize the web portal with your look and feel.

Reports
MarketingPilot enables users to transform valuable marketing data into shared information for insightful, timely decisions. MarketingPilot provides a comprehensive reporting solution that enables the creation, management, and delivery of both traditional, paper-oriented reports and interactive, web-based reports. Marketers can create custom reports and explore MarketingPilot data. MarketingPilot enables users to interactively drill and explore data related to the content of their report. Export report data to formats such as Microsoft Excel, Adobe PDF, HTML, etc.

Scalability
MarketingPilot was designed to support hundreds of users, thousands of projects, files, products and locations, millions of contacts.

Security
MarketingPilot uses a layered approach to security. Management can decide who can see what. Restrict access to sensitive data. Find out more.

 

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