Case Studies

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These case studies describe how organizations are using MarketingPilot to increase productivity and improve results.

Association
Healthcare Association Finds Rx for Marketing Overload by Taking the MarketingPilot 'Cure'	How a national healthcare trade association is using MarketingPilot to expand their marketing efforts with fewer resources while also conducting more rigorous ROI analysis.
Education
University Marketing Team Uses MarketingPilot To Tame Data, Track Results and Boost Efficiency	Case Study describing how Nova University is using MarketingPilot.
Mail Order
MarketingPilot Increases Results for a Midsize Mail Order Cataloger	How MarketingPilot addressed the needs of a midsize mail order cataloger to increase response and productivity.
Banking/Financial Services
Bank Relies on MarketingPilot To Keep Marketing Initiatives on the Money	How a large regional bank and mortgage lender is using MarketingPilot to manage their marketing operations.
Gaining Competitive Advantage with a Financial Services Marketing Information System (pdf)	As financial service firms respond to mounting competitive pressures they are adopting leading edge marketing process management systems and new technologies.
High Tech
The New Era of High Tech Marketing (pdf)	High Tech marketers are rethinking their marketing approaches and adopting tools to help squeeze more ROI out of their tighter marketing budgets.

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