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Product and Brand Management

MarketingPilot helps product marketers build marketing plans, create deliverables, and launch products. MarketingPilot also helps manage tasks, activities and projects, manage expenses, schedules, track market share, media usage, campaign effectiveness, and ROI.

Product, Product Line and Brand Dashboards
MarketingPilot enables you to have a product-centric and brand-centric view of all marketing activities. Every task, project, expense, campaign, deliverable, digital asset - you name it - is linked to the product, product line, and brand it belongs to. Every product, product line and brand has a dashboard page providing up-to-date information about every associated project, campaign, or task. With a few clicks, product managers and brand managers can keep tabs on project status, and the effectiveness of every project.

MarketingPilot Helps Improve Communications
Product management and brand management often acts as the key intermediary between development and marketing. MarketingPilot makes it easy to manage the information and requests flowing between marketing and product management, and to ensure that nothing falls between the gaps.

 

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