Marketing Resource Management (MRM): The Definition
Marketing Resource Management is the system-based management of the entire marketing function whereby marketing effectiveness and efficiency are optimized. Marketing Resource Management consists of:

• End-to-end integrated marketing processes and metrics.
• Marketing Resource Management software to support marketing processes.
• An organization with the right skills and culture to adopt this capability.

Marketing Resource Management brings to marketing the same discipline of process, metrics and systems-based management that is revolutionizing the supply side of organizations. If you are looking for an integrated marketing resource management system, look no further; MarketingPilot has all the features you need:

• Project management
• Campaign management
• Creative production
• Expense management
• Budget management
• Strategic planning
• Lead management
• Event management and planning
• Advertising
• Product and brand management
• Marketing performance measurement
• Digital asset management
• Workflow and approvals

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